While these are interesting and pertinent statistics regarding eCommerce and growth rates, the Company is not telling investors how they plan to capitalize on these growth rates (CAGR) and earn profits.

As an investor, its never a good idea to ignore costs/items like amortization of intangible assets, restructuring charges, separation costs and acquisition related costs. All of these items should be considered as normal operating expenses, and should be included in any analysis/valuation of the Company. All of those items are and should be expected to recur at some point again in the (near) future.

I would have expected gross profit to increase more than it did (3.3%), as revenue increased 24% year over year. This means that the Company's costs increased at a faster pace than revenues did, not a great sign for investors.

Not good news for investors here, as they Company went from net income of $27MM for 2013, down to a net loss of $16MM for 2014, a decrease of $43MM year over year.

The Company is posting a net loss on $1.4Bn in revenues, that is certainly not good news for investors here. It basically means that the Company can't cover all of its costs right now, even with the large revenue stream.

Non GAAP measures should not have that much attention paid to them. It states here that items such as equity based compensation, amortization of intangible assets and resulting tax implications are NOT included in the Company's Non GAAP measures. These items are normal operating items that should be included in any analysis/valuation.

Interesting how JPM is increasing its provision for loan losses, while its competitors BAC and C are decreasing provisions. As an investor in JPM, I would feel good about that stat.

Most banks fund their loans with deposits as the main source of capital. If deposits decrease, investors can expect either a decrease in loans to follow, or increase in the Company's cost of capital, which is basically the rate it costs the Company to generate capital to fund assets, or loans.

This is a mouthful right here. The Company is stating that the most recent quarter revenues were decreased by $1.2 Bn, mainly attributed to negative NII adjustments, charges relating to derivatives and DVA losses. The Company's main operations are banking related, and hence it will always face charges such as these. It is also stating that in previous time periods, the Company incurred positive adjustments for the same line items. It seems to me that some of these items are being used by management in an attempt to manipulate the numbers.

One does not have to go much further that this statement. Basically, this Company is pure speculation at this point, as opposed to investing. The Company is admitting here that it does not expect to profitable for the foreseeable future. That is very bad news for investors of BOX. Any investment is always worth the present value of the future cash flows, discounted at the required rate of return. The only future cash flow I can see at this point is a terminal value, since dividends will not be an option for an unprofitable company.

Even with the tremendous revenue growth stated here, the Company still posted a net loss for FY 2012-2014, indicating that the Company can not, yet, cover all of its costs, in order to yield a net profit. This will be a key factor going forward for the Company, turning revenue streams into profits for investors.

The Company is stating here that $5.4 Million of stock based compensation was included in Cost of Revenues (ie Cost of Goods Sold COGS) for Q3 '14. This is overstating COGS and understating SG&A expenses. COGS is exactly what it says, Cost of Goods Sold, not stock based comp expense. For a manufacturer, COGS are its costs for raw materials, parts and accessories to manufacture the vehicles produced, (ie the cost of all the steel, screws and other stuff that it takes to make a car).

Mobile ad revenue accounted for two thirds of total Company revenue for the most recent quarter, up from 49% for the prior year comparable quarter. Ad revenue accounted for 92.5% of total revenue for the most recent quarter. Mobile ad revenue approximately equaled $2.0 Billion for the most recent quarter. Ad revenue, and specifically, mobile ad revenue, seems to be where the Company's future revenue streams will be based upon.

Try not to pay too mention to Non-GAAP measures from an investor standpoint. Foreign currency translation and interest expense are valid operating expenses, and should be accounted for, hence the name Non-GAAP.

The main driver for the increase in Net Income was a large decrease in non interest expense. The Company's revenues increased 5% compared to the prior year time period, however net income went from a net loss, to a $5.6 Bn profit. Non interest expense decreased 33% from $ 23.6 Bn to $15.8 Bn for Q3 '14. A bank's non interest expense is equal to all operating expenses (salaries, rent, travel, etc) that are not interest expense items. (which would be the rate the Company pays on its deposits.)