Amazon.com Inc 8-K 2011-07-26

PRESS RELEASE

Exhibit 99.1

LOGO

AMAZON.COM ANNOUNCES SECOND QUARTER SALES UP 51% TO $9.91 BILLION

SEATTLE(BUSINESS WIRE)July 26, 2011Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2011.

Operating cash flow increased 25% to $3.21 billion for the trailing twelve months, compared with $2.56 billion for the trailing twelve months ended June 30, 2010. Free cash flow decreased 8% to $1.83 billion for the trailing twelve months, compared with $1.99 billion for the trailing twelve months ended June 30, 2010.

Common shares outstanding plus shares underlying stock-based awards totaled 468 million on June 30, 2011, compared with 465 million a year ago.

Net sales increased 51% to $9.91 billion in the second quarter, compared with $6.57 billion in second quarter 2010. Excluding the $477 million favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales would have grown 44% compared with second quarter 2010.

Operating income was $201 million in the second quarter, compared with $270 million in second quarter 2010. The favorable impact from year-over-year changes in foreign exchange rates throughout the quarter on operating income was $28 million.

Net income decreased 8% to $191 million in the second quarter, or $0.41 per diluted share, compared with net income of $207 million, or $0.45 per diluted share, in second quarter 2010. Second quarter 2011 net income was positively impacted by equity-method investment activity of $15 million, including a $49 million gain on the sale of an equity position partially offset by $34 million in losses from equity-method investments.

Low prices, expanding selection, fast delivery and innovation are driving the fastest growth weve seen in over a decade, said Jeff Bezos, founder and CEO of Amazon.com. Kindle 3G with Special Offers has quickly become our bestselling Kindle at only $139. Customers love the convenience of a 3G reader no hunting for or paying for Wi-Fi hotspots. Amazon picks up the tab for the 3G wireless, so you have no monthly payments or annual contracts.

Highlights

Sales growth of Kindle devices accelerated in second quarter 2011 compared to first quarter 2011.

Since AT&T agreed to sponsor screensavers, Kindle 3G with Special Offers is now our bestselling Kindle device at only $139. With Kindle 3G, theres no wireless set up and no paying or hunting for Wi-Fi hotspots. Kindle 3Gs always-on global wireless connectivity means that wherever you are, you can download books and periodicals in less than 60 seconds and start reading instantly. Amazon pays for Kindles 3G wireless connectivity, which means the convenience of 3G comes with no monthly fees, data plans or annual contracts.

Amazon.com announced the launch of Kindle Textbook Rental, offering students savings of up to 80% off textbook list prices. Tens of thousands of textbooks are available for the 2011 school year. In addition, Kindle Textbook Rental offers the ability to customize rental periods to any length between 30 and 360 days, so students only pay for the specific amount of time they need a book.

The U.S. Kindle Store now has more than 950,000 books, including New Releases and 110 of 111 New York Times Bestsellers. Over 800,000 of these books are $9.99 or less, including 65 New York Times Bestsellers. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle.

The Company launched MyHabit.com, a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in womens, mens and childrens departments, with the convenience of free, instant membership; fast, free shipping and free return shipping in the U.S. on eligible items; and fast, $15 international shipping.

Amazon.com announced that customers will be able to stream TV shows from CBSs vast library. Amazon Prime customers will be able to instantly watch thousands of episodes from the CBS library at no additional cost to their membership. With the deal, Amazon will add 2,000 episodes to grow the total number of Prime instant videos to more than 8,000 movies and TV shows. Starting this summer, dozens of CBS shows will also become available to Amazon Instant Video customers.

The Company announced three enhancements to Amazon Cloud Drive and Cloud Player: storage plans that include unlimited space for music, free storage for all Amazon MP3 purchases and Cloud Player for Web, now on iPad.

Amazon announced that Marketplace sellers can list their products across all its European websites using just one single seller account, allowing sellers to make their inventory available across Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it. Customers benefit from access to millions of additional products. Fulfillment by Amazon (FBA) sellers can now also store their products in an Amazon fulfillment center in one country and offer them for sale across all of Amazons European websites.

North America segment sales, representing the Companys U.S. and Canadian sites, were $5.41 billion, up 51% from second quarter 2010.

International segment sales, representing the Companys U.K., German, Japanese, French, Chinese and Italian sites, were $4.51 billion, up 51% from second quarter 2010. Excluding the favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 36%.

Worldwide Media sales grew 27% to $3.66 billion. Excluding the favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 20%.

Worldwide Electronics and Other General Merchandise sales grew 69% to $5.89 billion. Excluding the favorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 62%.

Amazon Web Services (AWS) and SAP announced that AWS has been certified as a global technology partner of SAP. Customers can now deploy a variety of SAP solutions in full production environments including SAP® Rapid Deployment and SAP® BusinessObjects.

AWS announced the availability of Amazon Relational Database Service (RDS) for Oracle databases, allowing customers to easily set up, operate and scale fully managed Oracle databases in the cloud.

AWS lowered prices for the fifteenth time in four years by eliminating inbound internet data transfer costs and reducing outbound data transfer costs.

Financial Guidance

The following forward-looking statements reflect Amazon.coms expectations as of July 26, 2011. Our results are inherently unpredictable and may be materially affected by many factors, such as fluctuations in foreign exchange rates, changes in global economic conditions and consumer spending, world events, the rate of growth of the Internet and online commerce and the various factors detailed below.

Third Quarter 2011 Guidance

Net sales are expected to be between $10.3 billion and $11.1 billion, or to grow between 36% and 47% compared with third quarter 2010.

Operating income is expected to be between $20 million and $170 million, or between 93% decline and 37% decline compared with third quarter 2010.

This guidance includes approximately $180 million for stock-based compensation and amortization of intangible assets, and it assumes, among other things, that no additional business acquisitions or investments are concluded and that there are no further revisions to stock-based compensation estimates.

A conference call will be webcast live today at 2 p.m. PT/5 p.m. ET, and will be available for at least three months at www.amazon.com/ir. This call will contain forward-looking statements and other material information regarding the Companys financial and operating results.

These forward-looking statements are inherently difficult to predict. Actual results could differ materially for a variety of reasons, including, in addition to the factors discussed above, the amount that Amazon.com invests in new business opportunities and the timing of those investments, the mix of products sold to customers, the mix of net sales derived from products as compared with services, the extent to which we owe income taxes, competition, management of growth, potential fluctuations in operating results, international growth and expansion, the outcomes of legal proceedings and claims, fulfillment center optimization, risks of inventory management, seasonality, the degree to which the Company enters into, maintains and develops commercial agreements, acquisitions and strategic transactions, and risks of fulfillment throughput and productivity. Other risks and uncertainties include, among others, risks related to new products, services and technologies, system interruptions, government regulation and taxation, payments and fraud. In addition, the current global economic climate amplifies many of these risks. More information about factors that potentially could affect Amazon.coms financial results is included in Amazon.coms filings with the Securities and Exchange Commission (SEC), including its most recent Annual Report on Form 10-K and subsequent filings.

Our investor relations website is www.amazon.com/ir and we encourage investors to use it as a way of easily finding information about us. We promptly make available on this website, free of charge, the reports that we file or furnish with the SEC, corporate governance information (including our Code of Business Conduct and Ethics), and select press releases and social media postings.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earths Biggest Selection. Amazon.com, Inc. seeks to be Earths most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazons developer customers with access to in-the-cloud infrastructure services based on Amazons own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

AMAZON.COM, INC.

Consolidated Statements of Cash Flows

(in millions)

(unaudited)


	Three Months Ended June 30,						Six Months Ended June 30,						Twelve Months Ended June 30,
	2011			2010			2011			2010			2011			2010
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD	$	2,641		$	1,844		$	3,777		$	3,444		$	1,629		$	1,936

OPERATING ACTIVITIES:
Net income		191			207			391			505			1,038			1,088
Adjustments to reconcile net income to net cash from operating activities:
Depreciation of fixed assets, including internal-use software and website development, and other amortization		244			129			446			249			766			456
Stock-based compensation		144			111			254			196			481			386
Other operating expense (income), net		41			25			74			51			129			83
Losses (gains) on sales of marketable securities, net		1						3						2			(2	)
Other expense (income), net		(39	)		(22	)		(2	)		(27	)		(53	)		(31	)
Deferred income taxes		20			(8	)		35			(28	)		67			49
Excess tax benefits from stock-based compensation		(15	)		(75	)		(61	)		(161	)		(159	)		(196	)
Changes in operating assets and liabilities:
Inventories		(274	)		(141	)		69			180			(1,130	)		(435	)
Accounts receivable, net and other		(73	)		(42	)		286			412			(304	)		(252	)
Accounts payable		114			(81	)		(2,535	)		(1,972	)		1,835			959
Accrued expenses and other		63			200			(119	)		(161	)		663			265
Additions to unearned revenue		257			161			467			349			805			990
Amortization of previously unearned revenue		(251	)		(214	)		(471	)		(441	)		(935	)		(799	)

Net cash provided by (used in) operating activities		423			250			(1,163	)		(848	)		3,205			2,561

INVESTING ACTIVITIES:
Purchases of fixed assets, including internal-use software and website development		(433	)		(196	)		(731	)		(336	)		(1,374	)		(575	)
Acquisitions, net of cash acquired, and other		(469	)		(21	)		(608	)		(40	)		(921	)		(45	)
Sales and maturities of marketable securities and other investments		2,028			1,208			3,967			2,080			6,138			3,354
Purchases of marketable securities and other investments		(2,077	)		(1,466	)		(3,189	)		(2,721	)		(6,746	)		(5,661	)

Net cash provided by (used in) investing activities		(951	)		(475	)		(561	)		(1,017	)		(2,903	)		(2,927	)

FINANCING ACTIVITIES:
Excess tax benefits from stock-based compensation		15			75			61			161			159			196
Proceeds from long-term debt and other		34			5			123			67			197			133
Repayments of long-term debt, capital lease, and finance lease obligations		(140	)		(37	)		(251	)		(98	)		(398	)		(186	)

Net cash provided by (used in) financing activities		(91	)		43			(67	)		130			(42	)		143

Foreign-currency effect on cash and cash equivalents		25			(33	)		61			(80	)		158			(84	)

Net increase (decrease) in cash and cash equivalents		(594	)		(215	)		(1,730	)		(1,815	)		418			(307	)

CASH AND CASH EQUIVALENTS, END OF PERIOD	$	2,047		$	1,629		$	2,047		$	1,629		$	2,047		$	1,629


SUPPLEMENTAL CASH FLOW INFORMATION:
Cash paid for interest on long term debt	$	3		$	3		$	6		$	5		$	12		$	9
Cash paid for income taxes (net of refunds)		(1	)		43			6			46			35			60
Fixed assets acquired under capital leases		230			83			411			142			673			252
Fixed assets acquired under build-to-suit leases		97			60			166			120			219			191

AMAZON.COM, INC.

Consolidated Statements of Operations

(in millions, except per share data)

(unaudited)


	Three Months Ended June 30,						Six Months Ended June 30,
	2011			2010			2011			2010
Net sales	$	9,913		$	6,566		$	19,770		$	13,697

Operating expenses (1):
Cost of sales		7,525			4,957			15,133			10,458
Fulfillment		941			582			1,795			1,128
Marketing		341			211			667			412
Technology and content		698			408			1,278			773
General and administrative		166			113			300			210
Other operating expense (income), net		41			25			74			51

Total operating expenses		9,712			6,296			19,247			13,032


Income from operations		201			270			523			665

Interest income		16			12			31			23
Interest expense		(15	)		(9	)		(27	)		(16	)
Other income (expense), net		23			24			4			27

Total non-operating income (expense)		24			27			8			34


Income before income taxes		225			297			531			699

Provision for income taxes		(49	)		(88	)		(138	)		(189	)
Equity-method investment activity, net of tax		15			(2	)		(2	)		(5	)

Net income	$	191		$	207		$	391		$	505


Basic earnings per share	$	0.42		$	0.46		$	0.87		$	1.13


Diluted earnings per share	$	0.41		$	0.45		$	0.85		$	1.11


Weighted average shares used in computation of earnings per share:
Basic		453			447			452			446

Diluted		460			455			460			455

(1) Includes stock-based compensation as follows:
Fulfillment	$	32		$	24		$	56		$	42
Marketing		10			7			17			12
Technology and content		75			58			136			103
General and administrative		27			22			45			39

AMAZON.COM, INC.

Segment Information

(in millions)

(unaudited)


	Three Months Ended June 30,						Six Months Ended June 30,
	2011			2010			2011			2010
North America
Net sales	$	5,406		$	3,590		$	10,871		$	7,370
Segment operating expenses (1)		5,192			3,390			10,367			6,897

Segment operating income	$	214		$	200		$	504		$	473


International
Net sales	$	4,507		$	2,976		$	8,899		$	6,327
Segment operating expenses (1)		4,335			2,770			8,552			5,888

Segment operating income	$	172		$	206		$	347		$	439


Consolidated
Net sales	$	9,913		$	6,566		$	19,770		$	13,697
Segment operating expenses		9,527			6,160			18,919			12,785

Segment operating income		386			406			851			912
Stock-based compensation		(144	)		(111	)		(254	)		(196	)
Other operating income (expense), net		(41	)		(25	)		(74	)		(51	)

Income from operations		201			270			523			665
Total non-operating income (expense)		24			27			8			34
Provision for income taxes		(49	)		(88	)		(138	)		(189	)
Equity-method investment activity, net of tax		15			(2	)		(2	)		(5	)

Net income	$	191		$	207		$	391		$	505


Segment Highlights:
Y/Y net sales growth:
North America		51	%		46	%		48	%		47	%
International		51			35			41			40
Consolidated		51			41			44			44
Y/Y segment operating income growth (decline):
North America		7	%		61	%		7	%		72	%
International		(16	)		15			(21	)		25
Consolidated		(5	)		34			(7	)		46
Net sales mix:
North America		55	%		55	%		55	%		54	%
International		45			45			45			46

		100	%		100	%		100	%		100	%

(1)	Represents operating expenses, excluding stock-based compensation and Other operating expense (income), net, which are not allocated to segments

AMAZON.COM, INC.

Supplemental Net Sales Information

(in millions)

(unaudited)


	Three Months Ended June 30,						Six Months Ended June 30,
	2011			2010			2011			2010
North America
Media	$	1,585		$	1,324		$	3,470		$	2,921
Electronics and other general merchandise		3,496			2,090			6,799			4,114
Other (1)		325			176			602			335

Total North America	$	5,406		$	3,590		$	10,871		$	7,370


International
Media	$	2,075		$	1,550		$	4,147		$	3,383
Electronics and other general merchandise		2,398			1,399			4,684			2,887
Other (1)		34			27			68			57

Total International	$	4,507		$	2,976		$	8,899		$	6,327


Consolidated
Media	$	3,660		$	2,874		$	7,617		$	6,304
Electronics and other general merchandise		5,894			3,489			11,483			7,001
Other (1)		359			203			670			392

Total Consolidated	$	9,913		$	6,566		$	19,770		$	13,697


Y/Y Net Sales Growth:
North America:
Media		20	%		15	%		19	%		19	%
Electronics and other general merchandise		67			76			65			74
Other		85			52			80			54
Total North America		51			46			48			47

International:
Media		34	%		20	%		23	%		25	%
Electronics and other general merchandise		71			59			62			64
Other		25			13			20			32
Total International		51			35			41			40

Consolidated:
Media		27	%		18	%		21	%		22	%
Electronics and other general merchandise		69			69			64			70
Other		77			45			71			51
Total Consolidated		51			41			44			44

Y/Y Net Sales Growth Excluding Effect of Exchange Rates:
International:
Media		20	%		21	%		14	%		22	%
Electronics and other general merchandise		53			63			51			62
Other		13			18			12			31
Total International		36			38			31			38

Consolidated:
Media		20	%		18	%		16	%		20	%
Electronics and other general merchandise		62			70			59			69
Other		75			46			70			50
Total Consolidated		44			42			40			42

Consolidated Net Sales Mix:
Media		37	%		44	%		39	%		46	%
Electronics and other general merchandise		59			53			58			51
Other		4			3			3			3

		100	%		100	%		100	%		100	%

(1)	Includes non-retail activities, such as AWS, miscellaneous marketing and promotional agreements, other seller sites, and co-branded credit card agreements

AMAZON.COM, INC.

Consolidated Balance Sheets

(in millions, except per share data)


	June 30, 2011			December 31, 2010			June 30, 2010
	(unaudited)						(unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	2,047		$	3,777		$	1,629
Marketable securities		4,308			4,985			3,479
Inventories		3,229			3,202			1,940
Accounts receivable, net and other		1,438			1,587			805
Deferred tax assets		257			196			265

Total current assets		11,279			13,747			8,118
Fixed assets, net		3,470			2,414			1,704
Deferred tax assets		30			22			29
Goodwill		1,909			1,349			1,229
Other assets		1,253			1,265			1,317

Total assets	$	17,941		$	18,797		$	12,397


LIABILITIES AND STOCKHOLDERS EQUITY
Current liabilities:
Accounts payable	$	5,721		$	8,051		$	3,545
Accrued expenses and other		2,324			2,321			1,705

Total current liabilities		8,045			10,372			5,250
Long-term liabilities		2,131			1,561			1,290

Commitments and contingencies

Stockholders equity:
Preferred stock, $0.01 par value:
Authorized shares - 500
Issued and outstanding shares - none
Common stock, $0.01 par value:
Authorized shares - 5,000
Issued shares - 471, 468, and 464
Outstanding shares - 454, 451, and 448		5			5			5
Treasury stock, at cost		(600	)		(600	)		(600	)
Additional paid-in capital		6,675			6,325			6,056
Accumulated other comprehensive loss		(30	)		(190	)		(282	)
Retained earnings		1,715			1,324			678

Total stockholders equity		7,765			6,864			5,857

Total liabilities and stockholders equity	$	17,941		$	18,797		$	12,397

AMAZON.COM, INC.

Supplemental Financial Information and Business Metrics

(in millions, except per share data)

(unaudited)


	Q2 2010			Q3 2010			Q4 2010			Q1 2011			Q2 2011			Y/Y % Change
Cash Flows and Shares
Operating cash flow trailing twelve months (TTM)	$	2,561		$	2,617		$	3,495		$	3,033		$	3,205			25	%
Purchases of fixed assets (incl. internal-use software & website development) TTM	$	575		$	788		$	979		$	1,138		$	1,374			139	%
Free cash flow (operating cash flow less purchases of fixed assets) TTM	$	1,986		$	1,829		$	2,516		$	1,895		$	1,831			(8	%)
Free cash flow TTM Y/Y growth		29	%		(5	%)		(14	%)		(18	%)		(8	%)		N/A
Invested capital (1)	$	5,820		$	6,576		$	7,380		$	7,931		$	8,551			N/A
Return on invested capital (2)		34	%		28	%		34	%		24	%		21	%		N/A

Common shares and stock-based awards outstanding		465			465			465			466			468			1	%
Common shares outstanding		448			449			451			452			454			1	%
Stock-based awards outstanding		17			16			15			14			15			(13	%)
Stock-based awards outstanding % of common shares outstanding		3.8	%		3.6	%		3.2	%		3.1	%		3.2	%		N/A

Results of Operations
Worldwide (WW) net sales	$	6,566		$	7,560		$	12,948		$	9,857		$	9,913			51	%
WW net sales Y/Y growth, excluding F/X		42	%		40	%		37	%		36	%		44	%		N/A
WW net sales TTM	$	28,664		$	30,776		$	34,204		$	36,931		$	40,278			41	%
WW net sales TTM Y/Y growth, excluding F/X		38	%		40	%		40	%		39	%		39	%		N/A

Operating income	$	270		$	268		$	474		$	322		$	201			(25	%)
Operating income Y/Y growth, excluding F/X		77	%		13	%		3	%		(20	%)		(36	%)		N/A
Operating margin % of WW net sales		4.1	%		3.5	%		3.7	%		3.3	%		2.0	%		N/A
Operating income TTM	$	1,391		$	1,408		$	1,406		$	1,334		$	1,265			(9	%)
Operating income TTM Y/Y growth, excluding F/X		65	%		50	%		27	%		7	%		(7	%)		N/A
Operating margin TTM % of WW net sales		4.9	%		4.6	%		4.1	%		3.6	%		3.1	%		N/A

Net income	$	207		$	231		$	416		$	201		$	191			(8	%)
Net income per diluted share	$	0.45		$	0.51		$	0.91		$	0.44		$	0.41			(9	%)
Net income TTM	$	1,088		$	1,120		$	1,152		$	1,054		$	1,038			(5	%)
Net income per diluted share TTM	$	2.42		$	2.47		$	2.53		$	2.30		$	2.26			(6	%)

Segments
North America Segment:
Net sales	$	3,590		$	4,126		$	7,211		$	5,465		$	5,406			51	%
Net sales Y/Y growth, excluding F/X		46	%		45	%		45	%		45	%		50	%		N/A
Net sales TTM	$	15,168		$	16,452		$	18,707		$	20,392		$	22,208			46	%
Operating income	$	200		$	186		$	295		$	290		$	214			7	%
Operating margin % of North America net sales		5.6	%		4.5	%		4.1	%		5.3	%		4.0	%		N/A
Operating income TTM	$	907		$	937		$	955		$	972		$	986			9	%
Operating income TTM Y/Y growth, excluding F/X		84	%		67	%		35	%		17	%		9	%		N/A
Operating margin TTM % of North America net sales		6.0	%		5.7	%		5.1	%		4.8	%		4.4	%		N/A

International Segment:
Net sales	$	2,976		$	3,434		$	5,737		$	4,392		$	4,507			51	%
Net sales Y/Y growth, excluding F/X		38	%		35	%		29	%		27	%		36	%		N/A
Net sales TTM	$	13,496		$	14,324		$	15,497		$	16,539		$	18,070			34	%
Net sales TTM % of WW net sales		47	%		47	%		45	%		45	%		45	%		N/A
Operating income	$	206		$	215		$	327		$	175		$	172			(16	%)
Operating margin % of International net sales		6.9	%		6.2	%		5.7	%		4.0	%		3.8	%		N/A
Operating income TTM	$	952		$	973		$	981		$	922		$	888			(7	%)
Operating income TTM Y/Y growth, excluding F/X		28	%		23	%		20	%		4	%		(7	%)		N/A
Operating margin TTM % of International net sales		7.1	%		6.8	%		6.3	%		5.6	%		4.9	%		N/A

Consolidated Segments:
Operating expenses (3)	$	6,160		$	7,159		$	12,326		$	9,392		$	9,527			55	%
Operating expenses TTM (3)	$	26,805		$	28,866		$	32,268		$	35,037		$	38,404			43	%
Operating income	$	406		$	401		$	622		$	465		$	386			(5	%)
Operating margin % of Consolidated sales		6.2	%		5.3	%		4.8	%		4.7	%		3.9	%		N/A
Operating income TTM	$	1,859		$	1,910		$	1,936		$	1,894		$	1,874			1	%
Operating income TTM Y/Y growth, excluding F/X		51	%		42	%		25	%		10	%		1	%		N/A
Operating margin TTM % of Consolidated net sales		6.5	%		6.2	%		5.7	%		5.1	%		4.7	%		N/A

AMAZON.COM, INC.

Supplemental Financial Information and Business Metrics

(in millions, except inventory turnover, accounts payable days and employee data)

(unaudited)


	Q2 2010			Q3 2010			Q4 2010			Q1 2011			Q2 2011			Y/Y % Change
Supplemental
Supplemental North America Segment Net Sales:
Media	$	1,324		$	1,591		$	2,370		$	1,885		$	1,585			20	%
Media Y/Y growth, excluding F/X		15	%		12	%		13	%		18	%		19	%		N/A
Media TTM	$	6,432		$	6,610		$	6,881		$	7,170		$	7,430			16	%
Electronics and other general merchandise	$	2,090		$	2,326		$	4,558		$	3,303		$	3,496			67	%
Electronics and other general merchandise Y/Y growth, excluding F/X		76	%		80	%		71	%		63	%		67	%		N/A
Electronics and other general merchandise TTM	$	8,069		$	9,103		$	10,998		$	12,277		$	13,683			70	%
Electronics and other general merchandise TTM % of North America net sales		53	%		55	%		59	%		60	%		62	%		N/A
Other	$	176		$	209		$	283		$	277		$	325			85	%
Other TTM	$	668		$	739		$	828		$	945		$	1,095			64	%

Supplemental International Segment Net Sales:
Media	$	1,550		$	1,759		$	2,865		$	2,073		$	2,075			34	%
Media Y/Y growth, excluding F/X		21	%		18	%		13	%		9	%		20	%		N/A
Media TTM	$	7,480		$	7,723		$	8,007		$	8,247		$	8,772			17	%
Electronics and other general merchandise	$	1,399		$	1,644		$	2,834		$	2,285		$	2,398			71	%
Electronics and other general merchandise Y/Y growth, excluding F/X		63	%		60	%		50	%		49	%		53	%		N/A
Electronics and other general merchandise TTM	$	5,899		$	6,478		$	7,365		$	8,162		$	9,162			55	%
Electronics and other general merchandise TTM % of International net sales		44	%		45	%		48	%		49	%		51	%		N/A
Other	$	27		$	31		$	38		$	34		$	34			25	%
Other TTM	$	117		$	123		$	125		$	130		$	136			17	%

Supplemental Worldwide Net Sales:
Media	$	2,874		$	3,350		$	5,235		$	3,958		$	3,660			27	%
Media Y/Y growth, excluding F/X		18	%		15	%		13	%		13	%		20	%		N/A
Media TTM	$	13,912		$	14,333		$	14,888		$	15,417		$	16,202			16	%
Electronics and other general merchandise	$	3,489		$	3,970		$	7,392		$	5,588		$	5,894			69	%
Electronics and other general merchandise Y/Y growth, excluding F/X		70	%		71	%		62	%		57	%		62	%		N/A
Electronics and other general merchandise TTM	$	13,968		$	15,581		$	18,363		$	20,439		$	22,845			64	%
Electronics and other general merchandise TTM % of WW net sales		49	%		51	%		54	%		55	%		57	%		N/A
Other	$	203		$	240		$	321		$	311		$	359			77	%
Other TTM	$	785		$	862		$	953		$	1,075		$	1,231			57	%

Balance Sheet
Cash and marketable securities (4)	$	5,419		$	6,123		$	8,919		$	7,019		$	6,503			20	%
Inventory, net ending	$	1,940		$	2,515		$	3,202		$	2,888		$	3,229			66	%
Inventory turnover, average TTM		12.5			11.8			11.4			11.6			11.3			(9	%)
Fixed assets, net	$	1,704		$	2,099		$	2,414		$	2,902		$	3,470			104	%

Accounts payable ending	$	3,545		$	4,614		$	8,051		$	5,540		$	5,721			61	%
Accounts payable days ending		65			73			72			66			69			6	%

Other
WW shipping revenue	$	239		$	270		$	437		$	330		$	331			39	%
WW shipping costs	$	487		$	576		$	999		$	786		$	820			68	%
WW net shipping costs	$	248		$	306		$	562		$	456		$	489			97	%
WW net shipping costs % of WW net sales		3.8	%		4.0	%		4.3	%		4.6	%		4.9	%		N/A
Employees (full-time and part-time; excludes contractors & temporary personnel)		28,300			31,200			33,700			37,900			43,200			53	%

(1)	Average Total Assets minus Current Liabilities (excluding current portion of Long Term Debt) over five quarter ends.

(2)	TTM Free Cash Flow divided by Invested Capital.

(3)	Represents cost of sales, fulfillment, marketing, technology and content, and general and administrative operating expenses, excluding stock-based compensation.

(4)	Includes restricted cash, classified within Other Assets on our consolidated balance sheet, of: $311 million in Q2 2010, $238 million in Q3 2010, $157 million in Q4 2010, $138 million in Q1 2011, $148 million in Q2 2011.

Amazon.com, Inc.

Certain Definitions

Customer Accounts

References to customers mean customer accounts, which are unique e-mail addresses, established either when a customer places an order or when a customer orders from other sellers on our websites. Customer accounts exclude certain customers, including customers associated with certain of our acquisitions, Amazon Enterprise Solutions program customers, Amazon.com Payments customers, Amazon Web Services customers, and the customers of select companies with whom we have a technology alliance or marketing and promotional relationship. Customers are considered active when they have placed an order during the preceding twelve-month period.

Seller Accounts

References to sellers means seller accounts, which are established when a seller receives an order from a customer account. Seller accounts exclude Amazon Enterprise Solutions sellers. Sellers are considered active when they have received an order from a customer during the preceding twelve-month period.

Registered Developers

References to registered developers mean cumulative registered developer accounts, which are established when potential developers enroll with Amazon Web Services and receive a developer access key.

Units

References to units mean physical and digital units sold (net of returns and cancellations) by us and sellers at Amazon domains worldwide for example www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.diapers.com, www.endless.com, www.shopbop.com and www.zappos.com as well as Amazon-owned items sold through non-Amazon domains. Units sold are paid units and do not include units associated with certain acquisitions, rental businesses, web services or advertising businesses, or Amazon gift certificates.


Contacts:
Amazon.com Public Relations		Amazon.com Investor Relations
John Felton, 206/266-2171		Mary Osako, 206/266-7180
www.amazon.com/ir

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